We
are pleased to announce that our mission is to create
handicrafts that delight the buyer. To do this, we constantly
strive to provide
· Design and creation of high quality unique
handicrafts
· Reasonable cost
· On time delivery
Our areas of concentration are crewel embroidery fabrics
chainstitch rugs and shawls. We are the leading designers,
manufacturers and exporters of our handmade embroidery
fabrics and made ups.
We deal in crewel fabrics, chainstitch rugs, shawls.
As we find talented artists who create fabric work,
we add them to our creative family. Our family business
has existed for many generations. We have earned recognition
as the best designers, manufacturers and exporters
of these products to most of the crewel dealers on
the continent and receive many requests for special
designs, colour combinations and specific furnishing
of our products. We respond to these requests with
ease. We provide the world with what is the heaven
of handicrafts.
The handicrafts of Kashmir are considered an important
part of the heritage of our rich culture. For though
handicrafts fulfill a utilitarian need in daily life,
they also serve to satisfy the aesthetic hunger in
man and provide a vehicle of his need for self-expression.
The exquisite beauty of the products has evolved at
the tender fingers of our beautiful and talented people.
Their work has been appreciated from royal places
to modest homes in all parts of the world.
The beauty of our company lies in the unique expression
of each product. No two items of handicrafts are alike,
for each is a unique creation. Standardization in
creation would negate all that these handicrafts stand
for. Everyone likes to express themselves in the articles
they choose to surround themselves with, even in the
variety of articles for everyday use. This means we
value a wide range of choices, even in the clay water
pots and pans, clothes and garments with distinctive
colours and designs, which break the monotony which
deadens our senses in this technological age. Handicrafts
stand as symbols of our creativity and uniqueness
as compared to the dull repetition of mass production.
Mechanization and mass production is an unfortunate
trend in the field of handicrafts. Our company presents
a reassuring establishment, with its elaborate handwork
techniques, passed down from generation to generation.
Our designers, weavers and workers have great expertise
in their skill and they put their heart into every
item created.
The aforesaid production and trading activity is a
partnership concern managed and supervised by Mr.Khrusheed
Ahmad Naqash. The firm is divided in three sections
for the purpose of promoting quality manufacturing
and best trading skill. Mr. Khrusheed Ahmad
Naqash is the founder and mentor to all
in our firm. He also supervises the manufacturing
section. He is well versed in the innovative design
and manufacturing techniques. Our manufacturing units
spread throughout the Kashmir valley where no less
than 400 artisans work under his direct supervision.
The other two sections of the firm are domestic trade
and international trade. His two sons, Mr.
Zameer Naqash and Mr. Jameel Naqash, manage
these departments respectively. These young men deal
with the everyday challenges of production and trade,
and take the firm's mission statement to heart, to
maintain the reputation and prestige of this dynastic
family business. These gentlemen possess every quality
of the talented manufacturer and successful tradesman.
Mr. Khrusheed Ahmad Naqash and both of his sons have
inherited this manufacturing skill and trading ability
from their forefathers who have been recognized as
peerless leaders in their field for many generations
Such trading and manufacturing ability and skill is
simply in their blood.
All three sections of our firm work seamlessly to
best meet our customers' desires and needs. Our artisans,
trained by Mr. Khrusheed Ahmad Naqash, have received
awards for their wonderful craftsmanship. One of our
artists, Mr.Nisar Ahmad Wani, was sent to
Japan by the Indian government to demonstrate our
country's best workmanship skills He received a commendation
for his work. Because of these skills, we
have a growing global market. We do business throughout
all of Southeast Asia, Europe, the USA, and Japan.
Your pleasure in our handicrafts and our love of our
work combine to provide you with a significant investment
in our beautiful products. If you can imagine it,
we can put your creative dreams in your hands.
